Alex Carey

Work history:

• Job Title: Communications and Marketing Manager

  Company: Community Foundation for Northern Virginia

  Period: February 2022 - March 2024

  Role Description:

  Increased newsletter audience by over 50%, driving engagement and expanding reach through targeted content strategies and optimized marketing campaigns.

  Planned and executed targeted marketing strategies that significantly grew impressions and reach across social media platforms. 

  Produced compelling multimedia content including videos, images, and essays, effectively enhancing engagement and awareness among diverse audiences.

  Established and maintained strong relationships with key local media outlets in Northern Virginia, securing regular coverage and features that amplified organizational visibility in the region.

  Achieved widespread media visibility by securing coverage in 10-15 local outlets per quarter, enhancing brand presence and increasing public engagement.

  Generated detailed impressions and metrics reports utilizing advanced analytics tools, providing valuable insights that guided strategic decision-making and optimized campaign performance.

• Job Title: Communications and Advancement Intern

  Company: Fair Chance DC

  Period: June 2021 - August 2021

  Role Description:

  Spearheaded a dynamic social media campaign highlighting current Fair Chance donors, significantly boosting donor engagement and community outreach efforts.

  Managed and executed targeted social media initiatives to promote fundraising events, resulting in increased event attendance and heightened community participation.

  Collaborated closely with the communications manager to craft compelling content for social media platforms, enhancing follower interaction and reinforcing organizational messaging.

  Provided meticulous logistical support and coordination for a seminar tailored for nonprofit leaders, ensuring flawless execution and facilitating valuable networking opportunities for attendees.

• Job Title: Social Media Manager, Graduate Assistant

  Company: Small Business Anti-Displacement Network

  Period: April 2021 - July 2021

  Role Description:

  Designed and executed a detailed social media content and marketing strategy, leading to a significant boost in brand visibility and user engagement across various channels.

  Launched targeted social media campaigns that drove notable increases in follower growth and click-through rates, contributing to greater overall campaign success.

  Utilized real-time analytics to continuously refine social media tactics, enhancing audience reach and improving the effectiveness of engagement initiatives.

• Job Title: Communications Associate

  Company: Independent Sector

  Period: August 2019 - June 2020

  Role Description:

  Led the execution of a comprehensive social media content and marketing strategy plan, driving increased reach and engagement across diverse platforms. 

  Designed and implemented a robust storytelling framework for conference participants, fostering impactful storytelling and community cohesion.

  Developed and curated newsletters for a subscriber base exceeding 50,000, enhancing reader engagement and retention through compelling content.

  Utilized real-time data analysis to inform strategic adjustments in social media and marketing initiatives.

  Provided pivotal logistical support for a national public sector conference, maximizing attendee satisfaction.

• Job Title: Communications Associate

  Company: Public Allies DC, Fair Chance

  Period: September 2018 - July 2019

  Role Description:

  Developed and implemented a strategic outreach plan to engage partner organizations and stakeholders, significantly enhancing collaborative efforts and strengthening relationships.

  Designed a comprehensive story-sharing framework to streamline the process of collecting and sharing stories from both partnerships and internal teams, improving overall communication efficiency.

  Fostered a culture of storytelling within the organization by leading workshops and training, encouraging team members to effectively share impactful narratives and build stronger connections.

  Participated in weekly capacity-building and leadership sessions with Public Allies DC, integrating new strategies and insights to improve communication practices and team dynamics.

• Job Title: Field Organizer

  Company: Rushern Baker for Governor of Maryland Campaign

  Role Description:

  Developed and executed a comprehensive state field strategy, leading to increased voter education and turnout across targeted regions during the election cycle.

  Monitored and analyzed voter engagement metrics, adapting strategies dynamically to address emerging issues and enhance issue-specific voter engagement.

  Facilitated canvassing and phone banking events, boosting voter engagement through outreach and coordination.

  Led in-office training programs for campaign volunteers, enhancing effectiveness and improving volunteer retention.

Education:

• University of Maryland

  Master's Degree – Public Administration

  Period: Invalid date

• Ursinus College

  Bachelor's Degree – English

  Period: Invalid date