Rowland Williams

Work history:

• Job Title: UX Architect, UI Designer

  Company: Soulbii / Freelance

  Period: June 2022 - June 2022

  Role Description:

  Grew onboarding completions from 20% to 80% > Collaborated with UX researcher to redesign a solopreneur CRM plagued by an unclear flow and lack of documentation. Employed client goals, user surveys, open-ended interviews, and usability studies to define pain points; replaced frustrating flow with a clear and concise flow that users sailed through. Increased onboarding success 400% by incorporating user input that sped app learnability.

• Job Title: UX Researcher, UX Architect, UI Designer

  Company: Faraday’s Kitchen Store / Freelance

  Period: May 2022 - June 2022

  Role Description:

  Grew e-commerce checkout completions from 80% to 100% > Incorporated user data to resolve customer distrust of an e-commerce flow. Performed in-depth interviews and usability studies that located pain points; solved distrust by designing a simplified flow that employed user controls and industry standards. Raised happy path completions to 100% by designing a simplified checkout that embraced user priorities.

• Job Title: Requirement Analyst, Project Manager, UX/UI Designer

  Company: Rowland Williams Websites / Freelance

  Period: January 1997 - October 2012

  Role Description:

  Sold and developed UX/UI design and HTML/CSS coding for 200+ websites > Acquired and created websites for hundreds of commercial clients. Researched client markets, goals, pain points, then developed websites to solve those needs. Built large portfolio that included Austin’s two largest restaurant chains, largest diamond store, largest music store, plus other Austin- and Houston-area businesses.

Education:

• Texas A&M University

  Bachelor's Degree – Political Science / Management Information Systems / Design

  Period: August 1986 - December 1992